As marketing strategies continue to progress, your marketing plan must be solid. Having a marketing plan is always beneficial; even if you’re only marketing independently.
1. Marketing Calendar
The first thing you’ll need to do is create a marketing calendar. Your marketing calendar will be the driving force behind all of your marketing efforts, so it’s important to get it right. Your marketing calendar should consist of monthly, quarterly, and annual marketing goals so you can always see your progress.
2. Marketing Budget
The next thing that needs to be included in the marketing plan is a marketing budget. You’ll need to determine how much money you can afford to invest into marketing yourself on social media platforms and marketing strategies. Try to allot a budget that will accommodate several marketing strategies and not just one marketing idea.
3. Marketing Plan
The third thing you should include in your marketing plan is an outline of social media marketing ideas you can use to maximize your marketing efforts. Social media marketing is probably the most important aspect of marketing yourself, if not for other artists as well because these days people are using social media to find new music and follow their favorite bands, singers, etc. This means that if they like what they hear from you on a particular platform or via a promoted post they may end up going to your website and buying your album or single. And it doesn’t stop there; if fans really love what they see from you on certain social media platforms they will also follow you on other marketing platforms which can have a positive impact on your marketing campaign.
4. Marketing Team
The fourth detail you’ll need to include in your marketing plan is a marketing team. If marketing yourself independently, whether online or offline, it’s important to have at least 2-3 people reading over all of your marketing materials before you publish them because if one thing slips through the cracks then that could mean bad publicity for you and that could affect your marketing strategy greatly.
5. Marketing Manager
And last but not least, a marketing budget isn’t worth much if there isn’t someone keeping track of the budget and staying within the allocated funds. Having someone monitoring this is vital to keeping marketing costs contained while still marketing effectively. Now, if marketing yourself is the only thing you need marketing help with then having an artist manager handle this part of marketing is recommended.
Keep In Mind
The marketing plan is what will set you apart from other artists and marketing strategies. It’s the blueprint to your marketing strategy, so it’s important that it contains all of these details: a marketing calendar, social media marketing ideas, an outline for social media marketing on different platforms (Facebook, Instagram, Twitter), how much money can be allocated to this campaign each month or quarter with someone monitoring expenditures within budget limits, and finally having at least 2-3 people read over any materials before publishing them.
Further Reading:
- 10 Tips For Making A Marketing Plan (on Medium)
- 10 Tips For A Winning Marketing Strategy (on LiveJournal)
- Writing A Marketing Plan Tips (on Blogspot)
That’s it, we are done here.
Team Of Monkeys 