5 Step Marketing Checklist

There are a lot of moving parts when it comes to marketing. It’s important to have a plan and checklist to make sure you’re covering all your bases. Here is a 5 step marketing checklist to get you started:

1. Define your marketing goals

What are you trying to achieve with your marketing efforts? Do you want to increase brand awareness, drive more website traffic, or convert more leads into customers? Knowing your goals is essential for creating a marketing plan that’s effective and efficient.

2. Know your audience

Who are you trying to reach with your marketing messages? Understanding your target audience is key for creating content and campaigns that resonate with them. Much of the learning curve for understanding your audience can be accomplished online by studying your competitors as well as the target audience. If your target market is geographically distant from your physical location, you can simply use a proxy browser extension or some other VPN in order to solve this issue. Much cheaper than airfare and hotel 🙂

3. Choose the right marketing channels

Not all marketing channels will be a good fit for your business and its goals. Choose the channels that will work best for you based on who your target audience is and what you’re trying to achieve.

4. Develop marketing assets

You need to have a marketing plan before you start executing it. This marketing plan should include a marketing calendar, a list of your target audience personas, and the marketing assets you’ll use in your campaigns. These marketing assets should include social media posts, emails, website content, blog posts, videos… whatever will help achieve your marketing goals.

5. Measure marketing results

Of course, you want to know if your marketing efforts are achieving their intended objectives! Use Google Analytics or another web analytics tool to track how many visitors click on each link from your marketing asset. You can also analyze engagement metrics such as open rates and bounce rates using email analytics tools. Tracking all marketing channels helps you identify where marketing is working best, and optimize your marketing efforts.

And once all that is done…

Once all the above 5-steps are done, you’ll want to optimize it. That is done by repeating this list from the start while injecting what you’ve learned into each round. Rinse and repeat.

Further Reading

• It’s Called Marketing, Look It Up
• 12 Tips For Great Market Research
• Building Your Marketing Funnel

10 Great Marketing Tips

The marketing world is changing.

Here are 10 marketing tips to get ahead of the game!

1) Be real and authentic- Your customers crave authenticity in marketing, so be yourself while marketing your product or service.

2) Get personal- Create a name for your brand that sets you apart from competitors. The more people recognize your company’s name, the easier it will be to stand out in marketing strategies.

3) Use catchy adjectives or words- Use wording that connects with potential customers on an emotional level. Find words that evoke good feelings when they see them, like “fun,” “exciting,” and “approachable.”

4) Ask questions- Put together surveys or ask customers questions about what they enjoy about marketing. Learn more about your customer base so you can find marketing strategies they enjoy and avoid marketing tactics that don’t work for them.

3) Keep up with current marketing trends- Discover what marketing trends are taking off in your industry by keeping an eye on marketing news online. This will help you set yourself apart from competitors who aren’t marketing effectively or creatively enough to get ahead of the game.

4) Be positive!- People want positivity in marketing, not pessimism or negativity. If people feel like marketing has made their lives better, they’ll be much more likely to engage in marketing in the future because they believe in its power.

5) Put human faces behind your brand- Have actual employees represent your company’s marketing. Instead of marketing through a call center or with sound-alike companies, let customers know there are actual people behind your company’s marketing efforts.

6) Use bright colors and flattering photographs- Customers prefer visually stimulating marketing. Take advantage of this by using bright colors and captivating images to draw attention to marketing materials online, in print, on TV channels, or otherwise.

7) Target marketing more specifically- Learn about the personalities of your customers so you can market directly to them instead of marketing at large. Get more specific than just gender and age; learn what makes certain people tick so you know how to appeal to their wants and needs specifically.

8) Make marketing fun!- When marketing isn’t fun or entertaining, it’s difficult to get customers on board. Postmarketing updates online that are tongue-in-cheek or lighthearted if possible; marketing doesn’t always have to be serious and boring!

9) Make marketing easy- Customers prefer marketing materials they can access easily by visiting your website or social media pages. Don’t make customers work too hard to find marketing information; keep marketing as accessible as possible for customers so they don’t overlook marketing completely!

10) Create a memorable slogan or catchphrase- This tip comes directly from branding expert Seth Godin: “Be remarkable.” Find a way to differentiate yourself from competitors via marketing, including catchy slogans and advertising.

In Conclusion, marketing works best when marketing tactics are authentic and personal. Always be positive in marketing efforts, as this will encourage customers to engage with marketing instead of discouraging them from participating at all. Use bright colors, marketing that’s easy to access, marketing that speaks directly to customers’ personalities instead of marketing at large, along with catchy marketing slogans or catchphrases. And most importantly, remember marketing isn’t always serious; marketing can be fun and entertaining as well.

Image Source From LiveJournal – 10 Tips For Building Winning Marketing Strategy

5 Important Details To Include In Your Marketing Plan:

As marketing strategies continue to progress, your marketing plan must be solid. Having a marketing plan is always beneficial; even if you’re only marketing independently.

1. Marketing Calendar

The first thing you’ll need to do is create a marketing calendar. Your marketing calendar will be the driving force behind all of your marketing efforts, so it’s important to get it right. Your marketing calendar should consist of monthly, quarterly, and annual marketing goals so you can always see your progress.

2. Marketing Budget

The next thing that needs to be included in the marketing plan is a marketing budget. You’ll need to determine how much money you can afford to invest into marketing yourself on social media platforms and marketing strategies. Try to allot a budget that will accommodate several marketing strategies and not just one marketing idea.

3. Marketing Plan

The third thing you should include in your marketing plan is an outline of social media marketing ideas you can use to maximize your marketing efforts. Social media marketing is probably the most important aspect of marketing yourself, if not for other artists as well because these days people are using social media to find new music and follow their favorite bands, singers, etc. This means that if they like what they hear from you on a particular platform or via a promoted post they may end up going to your website and buying your album or single. And it doesn’t stop there; if fans really love what they see from you on certain social media platforms they will also follow you on other marketing platforms which can have a positive impact on your marketing campaign.

4. Marketing Team

The fourth detail you’ll need to include in your marketing plan is a marketing team. If marketing yourself independently, whether online or offline, it’s important to have at least 2-3 people reading over all of your marketing materials before you publish them because if one thing slips through the cracks then that could mean bad publicity for you and that could affect your marketing strategy greatly.

5. Marketing Manager

And last but not least, a marketing budget isn’t worth much if there isn’t someone keeping track of the budget and staying within the allocated funds. Having someone monitoring this is vital to keeping marketing costs contained while still marketing effectively. Now, if marketing yourself is the only thing you need marketing help with then having an artist manager handle this part of marketing is recommended.

Keep In Mind

The marketing plan is what will set you apart from other artists and marketing strategies. It’s the blueprint to your marketing strategy, so it’s important that it contains all of these details: a marketing calendar, social media marketing ideas, an outline for social media marketing on different platforms (Facebook, Instagram, Twitter), how much money can be allocated to this campaign each month or quarter with someone monitoring expenditures within budget limits, and finally having at least 2-3 people read over any materials before publishing them.

Further Reading:

• 10 Tips For Making A Marketing Plan (on Medium)
• 10 Tips For A Winning Marketing Strategy (on LiveJournal)
• Writing A Marketing Plan Tips (on Blogspot)

That’s it, we are done here.

How To Build A Marketing Strategy

A marketing strategy is a combination of both elements. It’s similar to the way that a marketing plan is made with components from different disciplines (such as communications, social media, and advertising). Marketing plans are formed using components from many areas (such as public relations, social media, and advertising). The campaign approach includes activities like creating slogans or ads. A marketing strategy may include anything you want it to contain; in fact, some people believe it can be used for any type of business. However, regardless of the size or nature of your company or industry sector, there are certain things you must consider before starting down this road. You should probably also read up these 10 tips for making a marketing plan as well as this Medium article also about marketing plans. You should also read up and wrap your head around marketing strategies by reading these 10 tips for making a marketing strategy. Keep in mind that if you are researching a market that is geographically far away, you may need to use some kind of proxy browser extension in order to see the same internet as people in your target market.

Without further ado… Here are 10 tips on how to create an effective marketing technique:

1. Know the difference between creation and evaluation
   
2. Create first then evaluate later
   
3. Keep things simple for everyone involved in your company
   
4. Measure success against milestones rather than just looking at ad spending from TV ads (or whatever media channel each campaign uses). Marketing campaigns should be tailored to give you measurable marketing goals.
   
5. Don’t feel the need to have a marketing campaign or marketing strategy for every single marketing channel. You’ll probably find that one of two strategies is enough for most marketing channels.
   
6. Make sure your marketing campaigns are realistic rather than heavy on ambition. If they’re not, you’ll only be disappointed with the result and more importantly, it’s less likely that your customers will achieve their goals if the goals are unrealistic.
   
7. Keep an eye on budgets but don’t stick to them for their own sake – be flexible instead of inflexible when it comes to predicting what you think people will buy in advance. Instead, measure progress by reference against how much has been spent and what marketing results look like.
   
8. Have a marketing mix formula that works for your marketing strategy and marketing campaign – don’t just wing it!
   
9. Don’t try to do everything yourself, but do make sure everyone in the marketing team is thinking about how they can contribute to the marketing campaign’s success. Marketing campaigns can contain many different methods of marketing – create a marketing plan with a marketing mix approach rather than trying to use one particular method exclusively.
   
10. Create a marketing budget that includes all costs from every area or aspect of marketing activity required for each marketing channel you choose. If something costs money, add it in when working out where your money is going.

If marketing is your area of expertise, it may seem like you’ve got marketing down to a science. But in reality, marketing strategy is an ever-changing field that requires constant vigilance and effort. Keeping up with the latest trends in marketing can be difficult for even the most skilled marketers. Luckily, there are many resources available to keep marketing professionals at the top of their game – including this blog post!