How to Research Your Market

Researching your market is essential to the success of any business venture. Conduct market research to determine the needs and wants of your market, then design products and services that address those needs.

Market research can be done in many ways. Knowing what type of market research you need to conduct will depend on your market. When market researching, it is important to know who you are marketing to before coming up with a plan for your company. Your market may be small businesses or individuals with families. The market research process also includes defining what makes this product/service unique and how it will make them better than their competitors. The first step in market research is finding out who your potential customers are and where they can be found-is it through market advertising, market promotions or market public relations?

Methods of market research can include surveys, focus groups and market analysis. Another up and coming method to include is using some kind of simple proxy browser extension that allows you to view the internet from the location you are researching. Unless you are physically in the location you are researching, ads and search results will not be the same as someone in your target market. By using a proxy network, this problem an easily be overcome without needing to change your location physically. A local IP that you pay a few cents to use solves this issue. Market research is typically done to discover the nature of a market for new products or services, current market trends or customer buying patterns. Other potential uses for market research are predicting demographic need changes to better serve your future customers and comparing different marketing plans. Market research should be conducted throughout the lifetime of your company to make sure you are still meeting the needs of your market correctly. Never stop market researching by keeping up with trends in technology and demographics-they change frequently.

Further Reading:
12 Tips For Better Market Research

Building Your Marketing Funnel In 10 Steps

12 Tips For GREAT Market Research

10 Great Tips for B2B Marketing

1. Invest in Technology – Technology is a key component of b2b marketing and is often your greatest (and cheapest) b2b marketing investment. Even if you only use it for email, b2b marketing can be highly effective with the right technologies in place.
   
2. Connect with Decision Makers – In b2b marketing, one of your primary goals should be to get in touch with b2b decision-makers. Your b2b sales reps are likely too far removed from b2b decision-makers to have any real impact on the b2b buying process. The best way to do this is by using a combination of different techniques, such as traditional cold calling, seminars, trade shows, and more. b2b sales reps are less effective b2b marketing techniques.
   
3. b2b Marketing is b2c Marketing – b2b marketing strategies shouldn’t be too different from b2c marketing strategies. The same b2c marketing tactics that work so well for consumer b2c marketers will likely work well for you as a b2b marketer.
   
4. Use Personalization in Your B2B Campaigns – One of the most essential steps b-to-b companies can take to improve their lead generation efforts is personalizing their emails and other interactions with prospects and customers alike. By using data and analytics, you can create segmented lists based on past behaviors and preferences, use dynamic content in your emails and website elements to create a b2b marketing experience that feels customized, and more. b2b marketing starts with your b2b audience’s data.
   
5. b2b Marketing is About the b2b Customer – If you want to make b-to-b work for you, you’ll have to focus on b-to-b customers from top to bottom in all of your b2b marketing efforts. You can’t chase products, services, or other items; instead, focus on creating experiences that are valuable to the b2f customer. The b-to-c approach won’t help here; if anything, it will hurt your effort!
   
6. B2B Success Starts at the Top – One of the biggest mistakes b2b marketers make is thinking b-to-b marketing will be successful without significant top-level support. B2B buyers are highly individualized, and you’ll need the backing of b2c executives to create b2b marketing experiences that stand out from the competition, are focused on your b2b customer’s needs, and more.
   For example:”b2c Marketing Techniques That Work For b2b Companies “
   
7. Test Your b2b Content – Another step that many b-to- b marketers don’t seem to take relates to testing their content. If you’re not currently doing A/B testing or multivariate tests for your b2b content elements (such as b2b marketing emails, b2b landing pages, b2b blog content, b2b widgets, and more), you’re likely losing out on significant b2c leads. To learn more about b2b A/B testing, take a look at this post.
   
8. B2B Marketing is Costly – If you’re looking to cut b-to- b marketing costs, think again! While engaging in B2B marketing can be expensive (especially if you want to generate B2F leads), it’s also one of the most effective ways to reach B2F customers with your sales messages. The trick is keeping an eye on total spend versus total net return; if your ROI isn’t good enough, B2B marketing might not be your best b2 b decision.
   
9. B2B Marketing is More Important than b2c – B2B marketing can be highly effective; it’s estimated that B2B marketing generates more than 33 percent of the revenue for B2C companies. Because of this, it’s usually a better investment than B2C marketing (and you’re likely to see higher returns). By focusing on the right customers and prospects, you can generate targeted leads that meet your sales objectives.
   
10. Focus on Traditional B2B Methods – While new technologies such as social media and mobile content offer great opportunities for B2Bmarketers, they aren’t always appropriate solutions. B2B has a slower pace than B2C, and B2B customers can be turned off by marketing that’s too pushy or over the top. Instead, focus on methods such as cold calling, direct mail efforts, seminars, and more.

B2B marketing is a complex process of human behavior and cognition.

Gif from Truly Marketing – Giphy

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this article, you will learn how to leverage the power of the human brain with neuroscience sales tips for B2B companies. Whether you are selling a digital product online or running a brick-and-mortar business these behavioral neuroscience principles will work for you. They’ll help drive more visitors into your marketing funnel and convert casual visits into B2B leads converted through well thought out B2B campaigns that are focused on customer needs from top to bottom! One more important detail to keep in mind is that if you are doing B2B market research from a region that differs geographically from your current location, then you should use a VPN or some kind of Proxies so that your IP location matches that of the target market that you are researching. This helps insure that the information you are gleaning is based on what the locals see, and not an internationalized version. Important that you research the right thing.

From Tatostudio on Tenor

How To Build A Marketing Strategy

A marketing strategy is a combination of both elements. It’s similar to the way that a marketing plan is made with components from different disciplines (such as communications, social media, and advertising). Marketing plans are formed using components from many areas (such as public relations, social media, and advertising). The campaign approach includes activities like creating slogans or ads. A marketing strategy may include anything you want it to contain; in fact, some people believe it can be used for any type of business. However, regardless of the size or nature of your company or industry sector, there are certain things you must consider before starting down this road. You should probably also read up these 10 tips for making a marketing plan as well as this Medium article also about marketing plans. You should also read up and wrap your head around marketing strategies by reading these 10 tips for making a marketing strategy. Keep in mind that if you are researching a market that is geographically far away, you may need to use some kind of proxy browser extension in order to see the same internet as people in your target market.

Without further ado… Here are 10 tips on how to create an effective marketing technique:

1. Know the difference between creation and evaluation
   
2. Create first then evaluate later
   
3. Keep things simple for everyone involved in your company
   
4. Measure success against milestones rather than just looking at ad spending from TV ads (or whatever media channel each campaign uses). Marketing campaigns should be tailored to give you measurable marketing goals.
   
5. Don’t feel the need to have a marketing campaign or marketing strategy for every single marketing channel. You’ll probably find that one of two strategies is enough for most marketing channels.
   
6. Make sure your marketing campaigns are realistic rather than heavy on ambition. If they’re not, you’ll only be disappointed with the result and more importantly, it’s less likely that your customers will achieve their goals if the goals are unrealistic.
   
7. Keep an eye on budgets but don’t stick to them for their own sake – be flexible instead of inflexible when it comes to predicting what you think people will buy in advance. Instead, measure progress by reference against how much has been spent and what marketing results look like.
   
8. Have a marketing mix formula that works for your marketing strategy and marketing campaign – don’t just wing it!
   
9. Don’t try to do everything yourself, but do make sure everyone in the marketing team is thinking about how they can contribute to the marketing campaign’s success. Marketing campaigns can contain many different methods of marketing – create a marketing plan with a marketing mix approach rather than trying to use one particular method exclusively.
   
10. Create a marketing budget that includes all costs from every area or aspect of marketing activity required for each marketing channel you choose. If something costs money, add it in when working out where your money is going.

If marketing is your area of expertise, it may seem like you’ve got marketing down to a science. But in reality, marketing strategy is an ever-changing field that requires constant vigilance and effort. Keeping up with the latest trends in marketing can be difficult for even the most skilled marketers. Luckily, there are many resources available to keep marketing professionals at the top of their game – including this blog post!